webdesign, Author at Chief Marketer

Inside AB InBev’s Strategy For Tapping Into First-Party Data

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All its first-party data – roughly 100 million customer records – is housed within a single customer data platform (CDP). With all of its data accessible in one place, AB InBev can generate customer insights across […]

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Inside the Buy Side

Revealed at Possible: Insights Shaping Marketing’s Future

Last year, Possible emerged as the first conference to headline AI, and this year, it extensively focused on the application of AI. The event united diverse viewpoints across media, communication, ad tech, and MarTech industries. Stepping away from New York and immersing ourselves in a new environment with varied perspectives really inspired out-of-the-box thinking.

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B-to-C Events

The Brief: ‘Tortured’ Swifties and Hot Ones Live

This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves and Hot Ones live.

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Branding/Marketing

How Brands Win: Influencers Are Out. Advocates Are In.

Remember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.

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AI

Green Digital Campaigns: An Earth Day Check-In

In 2023, AdMonsters spoke with industry experts about the feasibility of green digital advertising campaigns, and the steps required of all players for our industry to achieve net zero. As Earth Day approaches, we revisited the topic to assess progress, identify new threats to carbon reduction goals, and explore critical issues facing our industry players.

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Data-Driven Thinking

The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better

Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […]

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Inside the Buy Side

Scope3 and Sharethrough Partner to Combat Problematic Placements

Scope3 and Sharethrough have responded to the challenge by developing GMP+, a groundbreaking solution integrating placement-level data into Sharethrough’s platform. This innovative approach allows buyers to purchase green media products at the placement level. In addition to features like MFA blocking and high carbon website blocking, GMP+ also enables blocking previously unblockable problematic placements, enhancing control and precision for media buyers. Now available via Sharethrough, GMP+ will help marketers gain more quality with less carbon.

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Media Relations

Navigating Cannabis PR With Fluctuating Legislation

It seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?

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B-to-B Events

Six Exhibit Engagement Trends from NAB Show 2024

With artificial intelligence and the creator economy in the spotlight, the 2024 NAB Show brought together more than 61,000 attendees and 1,300 exhibitors in the broadcast, media and entertainment industry together at the Las Vegas Convention Center, April 13-17. “We’re blown away to see over half of our attendees this year experiencing NAB Show for […]

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CTV Roundup

How This Kid-Focused Media Company Balances Privacy And Ad Measurement

Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.

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