webdesign
-
B-to-C Events
Expedia Pops up a Larger-than-life Parasol Art Installation for New Orleans Jazz Fest
Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.
From
-
Cynopsis: Esports
Cynopsis Esports 5/23/24: Larian Studios expands; MSI breaks records; Chipotle keeps fighting
Thursday May 23, 2024 Good morning! It’s Thursday, and this is your monthly Esports and Gaming Brief. Larian Studios is doing something few people expect of any game studio in 2024: expanding. Following the commercial and critical acclaim Baldur’s Gate 3 received throughout the past year, Larian has become an example of how talented right-sized […]
From
-
Data-Driven Thinking
Political Advertisers Promoted Polarization. Now We Need To Help Fix It
The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]
From
-
Branding/Marketing
How To Optimize Success at Your First Trade Show With a Client
Incorporating trade shows into your broader marketing strategy offers invaluable opportunities to elevate your clients’ visibility, credibility and market presence. Here are several strategies you should consider implementing to ensure your next trade show is a success for both you and your client.
From
-
Data-Driven Thinking
We All Have A Role To Play In Ending MFA
Like any addiction, buying cheap impressions on made-for-arbitrage (MFA) content is a vicious cycle that feeds itself. If our industry doesn’t stop the cycle at the source, it will continue indefinitely. The need for a solution is growing as junk publishers tarnish the reputation of the open internet. We’ve even reached the point where The […]
From
-
Agency Life
Canadian Olympic Committee Collaborates with Mosaic on Canada Olympic House in Paris
National hospitality houses at the Olympic Games were once landing points for athletes, support staff and families. But over the years, they’ve evolved into ecosystems for partnerships and engagement. At the Paris 2024 Olympic Games this summer, national houses are expected to make a grand post-pandemic return—among them, Canada Olympic House, which is being produced […]
From
-
Crisis Management
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
The internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
From
-
AdExplainer
AdExplainer: The Rise Of Sell-Side Curation
Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side. Publishers have strong insights into user browsing behavior that advertisers can use for […]
From
-
Digital & Technology
How to Avoid Google Penalizing Your AI-Generated Content
The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?
From
-
Agency Life
AI Amendments are Coming to Your Supplier Agreements: How to Prepare
When the EU enacted the General Data Protection Regulation in 2018, it triggered a ripple effect of consumer privacy acts, like the California Consumer Privacy Act, that resulted in corporate event marketing clients adding data privacy amendments to agreements with their suppliers. But a new regulatory chapter is upon us as the EU considers the […]
From
