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Media Relations 101: Talking to Journalists at Events

One of the best things about going to live conferences and other events is talking with the journalists who attend them. Here’s some top tips on how to make the event-media connection work.

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Tech & AI

PayPal to expand its ad business using shopper data

Digital payment platform PayPal is planning to build an ad business unit powered by the data from the hundreds of millions of shoppers that use the platform to pay for online purchases. This week, PayPal announced it hired Mark Grether as senior vice president, general manager, PayPal Ads. His role will be to build an […]

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Data-Driven Thinking

Embracing Incrementality: Navigating Post-Privacy Measurement Challenges

As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor of bigger-picture analysis of marketing performance and a multi-methodology approach. Relying solely on MTA and MMM is not enough. There’s also a third method: incrementality. This […]

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Tech & AI

Online sales take off at Samsonite after site overhaul

Luggage brand Samsonite knew it was too dependent on its wholesale channel and wanted to make direct-to-consumer sales a larger part of its revenue. After replatforming eight of its brands onto the Salesforce Storefront Reference Architecture, Samsonite did just that. Samsonite’s brands had become too siloed, said David Oksman, Samsonite’s vice president of marketing […]

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Trendwatch

Target slashes prices, reports sales decrease

Target will lower the price on 5,000 of its frequently purchased items across its assortment within the next few months, the retail chain announced May 20. Target said it already reduced the prices on 1,500 items. The mass merchant lowered prices on products including milk, meat, bread, soda, fruit, vegetables, snacks, yogurt, peanut butter, coffee, […]

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Cynopsis: Sports

Cynopsis Sports 05/28/24: The WBNA is on a roll

Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

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Data-Driven Thinking

RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology. However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […]

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Latest

Robocall Traffic Continues Steady Decline

U.S. consumers got hit with 4.4 billion robocalls in April—up 3.4% from March, but down 3.1% from last year. Scam calls, however, doubled in April with more than 700 million. Tax scam calls topped the list, with a suspicious claim to erase your tax debt. The monthly report is issued by YouMail, which offers app-based […]

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Latest

Second Circuit: Subway’s Texts Are Not Robocalls

Earlier this month, the Second Circuit affirmed the dismissal of a suit brought against chain sandwich purveyor Subway. Back in 2016, Subway texted a customer about free chips and, after she replied “STOP” to unsubscribe, they sent a subsequent text sparking the TCPA lawsuit. The Second Circuit Court dismissed the complaint, ruling that Subway’s texts didn’t count […]

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Latest

Lead Gen TV: Salespeople Are Underestimating the Phone + The Vegas Experience

Bruce Morrow, president of Lead. Sell. Grow. to talk about accelerating growth, why salespeople don’t pick up the phone in 2024, and the LeadsCon experience. Tune in hear a 75 year-old’s first take on Vegas and the LeadsCon experience. LeadsCon Digital was lucky to have Jacqueline Anderson, who is the VP of affiliate marketing over at warranty provider […]

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