webdesign
-
The Big Story
Privacy Sandbox Yellow Flags
Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.
From
-
Data-Driven Thinking
Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading demand-side […]
From
-
Media Relations
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
From
-
B-to-C Events
The Brief: AI Instruments and the Impossible Ranch
This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.
From
-
Crisis Management
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
From
-
Cynsiders
Early Days of ESPN
The Early Days of ESPN: 300 Daydreams and Nightmares is “surely is one of the great sports stories and arguably one of the great business stories, too,” says the book’s author, and ESPN’s founding executive producer, Peter Fox, who soldiered on despite critics’ insistence that an all-sports network could never work. Here, Fox shares five […]
From
-
Agency Life
April: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Rebrands Exhibit Partners has announced that, after 20 years, it will now be doing business as Storylink Creative, adding brand development, competitive analysis, data, and video and digital production to its existing exhibit […]
From
-
Crisis Management
How Can OODA Impact Public Relations and AI Use?
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
From
-
Data-Driven Thinking
Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now
The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]
From
-
Online Advertising
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie’s Demise
Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie alternative, the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline Tuesday to an undisclosed date “early next year,” citing “ongoing challenges…reconciling […]
From
