webdesign, Author at Chief Marketer

Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

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CTV Roundup

Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts

Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Meanwhile, programmatic platforms, including Magnite and PubMatic, also had upfronts in mind during their Q1 earnings.

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Branding/Marketing

PR Roundup: Commencement Crisis, Boy Scouts Rebrand, Media Consumption Habits

This week’s PR Roundup looks at Higher Education’s current commencement and communication crisis, the rebranding of the Boy Scouts and a new survey on media consumption habits of Washington, D.C. policy insiders.

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Diversity, Equity & Inclusion

Guess What? PR and Motherhood Aren’t That Different

Despite the similarities, there’s an ultimate differentiator between PR and motherhood: the lifelong bond between mothers and their children. In PR, we can lose a client or change jobs, but as mothers, we are our children’s foundation for life.

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B-to-C Events

First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration

Liquid I.V. ran with racing’s DRS concept and gave it a clever brand spin for its activation at the Formula 1 Crypto.com Miami Grand Prix. Enter: Dehydration Reduction System, which kept fans cool and hydrated as the Florida heat reached 85 degrees. The electrolyte drink mix brand set up Race House in the Miami International Autodrome, along with branded touchpoints and garage-themed sampling pop-ups around the Hard Rock Stadium complex.

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The Big Story

Data Dazzles Ahead Of The TV Upfronts

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

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Online Advertising

The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’

The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e., profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported […]

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B-to-B Events

Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.

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Corporate Social Responsibility

PR Strategies for Olympics Sponsors Battling Negative Media Coverage

There are many lessons that brand sponsors of this year’s Summer Olympics should have learned from the previous Games. And just because it’s a celebrated global event, brands should not let their guard down in regards to reputation and bad press.

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Crisis Management

Learning from Roku’s Breach Communication Shortcomings

In some ways, the breaches at Roku are unremarkable. These types of incidents happen so frequently, we’ve become immune to their scale. But that doesn’t mean companies can be complacent in their communication with customers, employees, partners, media and regulators.

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