webdesign
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The Big Story
Measuring Muck
Made-for-advertising (MFA) sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
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Marketers
YouTube Is Invading The Living Room
TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]
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Media Relations
Three Must-Haves in Your Next Press Release
What goes into creating a press release that will generate interest from journalists?
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Data-Driven Thinking
How Mobile’s Focus On Performance Helps It Avoid The MFA Problem
Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire. We know MFAs are a big problem on the open web. But what about mobile, […]
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Crisis Management
Starbucks’s PR Blunder: Blaming Customers Equals Trouble
What compounds the problem and leads to the worst kind of viral media coverage is company leadership shirking accountability by saying sales dropped due to impatient Starbucks customers.
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Digital & Technology
Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
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B-to-B Events
The Brief: Electric Gardens and LaundroMatches
This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
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Trade Shows
EMS 2024: Five Takeaways for Trade Show Exhibit Experiences
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. The afternoon session featured a “Beyond Booths” session […]
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Marketers
It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side
Andrea Kwiatek will be presenting at Programmatic I/O, taking place May 20-22 in Las Vegas. Get your tickets here. If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]
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Data-Driven Thinking
A Pragmatic Approach To Banishing MFA From The Supply Chain
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation of made-for-advertising (MFA) publishers. These entities are simply not publishers. They’re better described as master traffic arbitragers that exploit the system for profit without contributing […]
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