webdesign, Author at Chief Marketer

HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content

Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]

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B-to-B Events

Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas

There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]

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Marketers

United’s New Ad Network Has Programmatic On Its Flight Plan

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]

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Data-Driven Thinking

The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk

Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […]

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Programming

Stinchcomb Sees AI as Opportunity for CuriosityStream

The buzz around AI is only growing, and CuriosityStream President/CEO Clint Stinchcomb sees more opportunities each day for the technology to not only optimize the company’s business, but also to expand it.

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Programming

Stinchcomb Sees AI as Opportunity for CuriosityStream

The buzz around AI is only growing, and CuriosityStream President/CEO Clint Stinchcomb sees more opportunities each day for the technology to not only optimize the company’s business, but also to expand it.

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Lowe’s names Jennifer Wilson as new CMO

Home improvement retail chain Lowe’s promoted Jennifer Wilson to chief marketing officer. Wilson will oversee strategic brand and product marketing, loyalty, personalization, promotional planning, creative, media and the Lowe’s retail media network. Lowes CEO Marvin Ellison credits Wilson with the successful launch of Lowes’ loyalty program and its retail media network. “Jen brings a data-driven […]

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Tech & AI

TikTok unveils generative AI avatars for ads

Social media platform TikTok debuted generative artificial intelligence avatars for advertisers in June. The avatars of real people will help brands develop creative content for the platform at scale, TikTok said in the press release announcement. Brands can use stock avatars or custom avatars. TikTok built stock avatars using paid actors that are licensed for […]

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Media Relations

Lessons from Bridgerton on Sharpening a Pitch

In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.

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Branding/Marketing

How to Avoid Charges of Rainbow Washing During Pride Month

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

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