webdesign, Author at Chief Marketer

A Milestone Year for ONCE Mexico

This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about changes over the years at the network, and beyond. How does reaction to programming differ in the US from Mexico? Content is the king so what keeps us relevant is our original programming either for the […]

From

Agency Life

10 Ideas for Elevating Agency Holiday Gatherings

A large chunk of the U.S. may be battling a heat wave, but with planning already underway for agency holiday gatherings, many industry minds are on snowflakes and twinkling lights. Of course, planning an event for event professionals requires a little more pizzazz than your typical corporate soiree. So we gathered some agency intel and […]

From

Agency Life

Agency HR Update: Training and Office Trends

Once an event professional, always an event professional. While some seasoned members of the event marketing industry left roles in the wake of the pandemic as they faced instability and the unknown, many have returned this year to what they know (well) and love. It’s one of several people and policy insights we picked up […]

From

Agency Life

Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years

From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold at Unpacked, our journey from a two-person event production company to a 100+ person, employee-owned, global experiential agency has been a hell of a ride—one that I’ve had the pleasure (and sometimes pain) of being on for over half of its existence. Reflecting on the last 25 years, here are some lessons that have shaped Agency EA’s culture and grown our strong client relationships.

From

B-to-C Events

A Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024

The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]

From

B-to-C Events

Visit Savannah Offers Four Lessons Guiding its 11-City Summer Mobile Tour Strategy

Visit Savannah is taking Southern charm on the road. Two years since its debut award-winning experiential pop-up in New York City, the brand has taken learnings gathered to launch a mobile tour hitting 11 cities this summer.

From

The Big Story

Cannes Lions, Generative AI Edition

At the Cannes Lions, generative AI applications for advertising were out in force. Plus: takes from the Croisette on retail media and cookie conspiracies.

From

CTV Roundup

Video Currencies Are Making Waves At Cannes Lions

If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.

From

Social Media & SEO

PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe’s Grand Prix and Most Trusted Brands

This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States.

From

Agency Life

May/June: Event Industry People, Deals, and Moves

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. She will be based in London and report to Adam Cunningham, chief strategy officer and Kelly […]

From