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  • Cynopsis Sports 06/25/24: LA Kings go back to the ’90s

      Tuesday June 25, 2024 Good morning! It’s Tuesday, June 25, and this is your monthly Cynopsis sports newsletter. BIG 12 HAS BIG HOPES We’ve seen naming rights deals for bowl games, events and tournaments, but what about conferences? Yahoo Sports writes that the Big 12 is looking at a naming-rights partnership that’d be worth […]

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  • The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead

    Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]

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  • The Impact of Digital Innovation on Healthcare Industry Communications

    While healthcare technology shows promise and positive results, the market still faces many challenges which PR teams must navigate.

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  • New Calling Tool Balances Efficiency With Today’s Tightly Regulated Environment

    Earlier this month, AI-powered contact center software provider Convoso launched CallCatalyst, which optimizes productivity and ensures your call center agents aren’t stuck in the soul-crushing void of waiting for calls to connect. This shiny new tool is designed to allow businesses to be cautious about new regulatory measures while boosting efficiency and revenue. Users of CallCatalyst […]

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  • Chicago Cubs’ Summer Woes Continue with TCPA Settlement

    An Illinois federal judge ordered the Chicago Cubs to pay $1.2 million to plaintiffs in one of the latest high profile TCPA cases, stemming from unwanted text messages. This represents just over 1/30th of outfielder Cody Bellinger’s 2024 salary, so the Cubs will manage just fine. But if you’ve noticed an uptick in TCPA headlines, you’re not […]

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  • Loyal shoppers will matter more this holiday season

    With increasing digital marketing costs, retailers will need to tap their loyal shoppers for 2024 holiday sales, predicts Salesforce. Retailers will tap loyal shoppers to avoid increasing digital marketing costs this 2024 holiday season, ecommerce platform and technology provider Salesforce predicts. This is one of Salesforce’s five 2024 holiday season shopping predictions, which are: Salesforce […]

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  • The Brief: Philanthropic Pizzas and ‘Gaychella’

    This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.

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  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite the mainstay in the Washington, D.C. sports scene. He’s the principal owner of the Washington Capitals, the Washington Wizards and its G League affiliate Capital City Go-Go, the Washington Mystics and the NBA 2K League Wizards District Gaming. Leonsis also […]

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  • Media Buying Doesn’t Have To Be A Mixed Bag

    Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy unique to these fairs. I enjoyed some of the sweets, but others weren’t to my taste, and I still recall […]

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  • Hyperbole Hurts Olympic Promotions: Pitch News or Feature Stories for Best Success

    With the Paris summer Olympics fast approaching (July 26-August 11), journalists will soon be bombarded with pitches by PR practitioners on behalf of the brands they represent. But be wary of crafting a pitch or press release full of hyperbole. Instead, consider the following pitch tactics.

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