webdesign
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B-to-C Events
How HBO’s ‘House of the Dragon’ Stunts Had Fans (and Press) Doing a Double Take
Team Green banners hanging from the Eiffel Tower? Rockefeller Center declaring for Team Black? Was this for real? Kind of. Ahead of the highly anticipated season two premiere of “House of the Dragon” on June 16, HBO launched a global campaign that had fans, and famous landmarks, choosing a side in the House Targaryen drama. […]
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Digital & Technology
Five Ways AI Is Transforming Media Monitoring In 2024
As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.
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B-to-B Events
The Brief: Vodka Iced Tea Parties and Beverly Hills Boomboxes
This week’s hot takes on hot topics in experiential marketing cover vodka iced tea parties, AI fashion shows and gigantic boomboxes.
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Most Read
Target looks for a new CMO
Target’s chief marketing officer Lisa Roath will move into the role of chief merchandising officer of food, essentials and beauty in early 2025, the mass merchant announced in June. Target is looking to hire externally for its next chief marketing officer. Roath will continue as chief marketing officer until Target replaces her. Roath […]
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Marketers
Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […]
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Data-Driven Thinking
As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt
The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]
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Social Media & SEO
How H&R Block Creatively Utilizes Trending Social Platforms
Ahead of PRNEWS’ next session in its Digital Learning Series, Social Media for PR Campaigns on July 17, we spoke with a presenter for the event, Carolyn Cohen, Senior Marketing Manager-Social Media at H&R Block.
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B-to-C Events
FX Activates a ‘Courtside Club’ Exhibit to Highlight One of the Biggest Scandals in Sports
When you’re resurrecting one of the biggest scandals in sports history, it’s a “go big or go home” kind of moment. And that was FX’s approach when it unveiled a “Courtside Club” fan exhibit to bring to life the real events behind its limited series “Clipped” about disgraced NBA team owner Donald Sterling. The free […]
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B-to-B Events
The 2024 Fab 50: Recognizing the Event Industry’s Top Builders
The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Like the industry it serves, the landscape of exhibit builders fabricating trade show booths, branded installations and outdoor activation structures for corporate clients is in a state of constant evolution. Maximalism is on trend, but so are purposeful materials. Trade shows are back with […]
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B-to-B Events
The 2024 It List: Recognizing the Top 100 Event Agencies
The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with […]
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