Chief Marketer Staff
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Agencies
DB Suits Clothiers
CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database
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No Gain, Some Pain
Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket
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Agencies
TOYS IN THE BANDWIDTH: PHIL POLISHOOK, VICE PRESIDENT, MARKETING
When it comes to being an Internet-based category killer, many hear the call but few are chosen. One of the latter is eToys (www.etoys.com), which a year
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Finding the Prize
Finding a premium wasn’t such a big deal 10 years ago. You handed your parameters to the manufacturers’ premium sourcing departments, they knew how to
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Mag Sweeps Settlement
American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate
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Agencies
FLYING IN THEIR OWN FORMATION
There aren’t many frequent flyer programs in which the top redemption option is to stay on a Caribbean island belonging to the man who owns the airline.
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Agencies
Wall Street Weak
IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called “the
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PromoXchange Debuts: A Cyberspace Tool for Marketers
This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing
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Agencies
WATCH YOUR BACK-END AND QUALIFY LEADS
IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence