Chief Marketer Staff

• Agencies

  Direct Response Acquires Solar Direct

  Consumer card pack publisher Direct Response Inc., Omaha, NE, has purchased Solar Direct, the card pack publishing division of Solar Communications Inc.

• Agencies

  Go Ahead, They’re Listening: ATT Wireless debuts automated monitoring system

  ATT Wireless Services has instituted an automated call monitoring program to track and measure the performance of a growing number of telereps employed

• Agencies

  New York Times Targets Chinese-American Market

  The New York Times has made its first attempt at targeting an ethnic market with a multimedia direct response campaign aimed at Chinese Americans in New

• Danger! Danger! Stagers of sweepstakes ignore state laws at their own peril.

  A sweepstakes “has to be done right,” to be effective, says Althea Alder, president and owner of Northbrook, IL-based A-Three Services Agency, a sweepstakes

• Agencies

  Sweep Surprises

  This month’s cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

• Long Way to Come, A Long Way to Go

  By the time you read this, winners will have been named from Australia for the Asia-Pacific region and from Argentina for the Latin America region (see

• Agencies

  BOOKSHELF: Virtual Literature

  How the Web Was WonPatterning its style after character-driven narratives such as “Barbarians at the Gate,” Paul Andrews’ “How the Web Was Won: Microsoft

• Agencies

  A Call to Stop Telemarketing Fraud

  The Federal Trade Commission is introducing a toll-free number this month as part of an expanded teleservices program developed to protect consumers from

• NOW They Want Their Mummy

  A $150 million box office can make even a monster appealing. Universal’s The Mummy was certainly not a can’t-miss film property when it hit theaters on

• Agencies

  Drop-Dead Deadline: Moment of decision nears on ALC-DMI deal

  As DIRECT went to press, the clock was ticking on the proposed American List Counsel Inc./Direct Media Inc. deal. A non-binding letter of intent signed