Marketing initiatives through e-mail may be an appealing and potentially rewarding venture, but shifting over to targeting mobile e-mail users may not hold nearly as much bang for the buck. This is because of the current limits to…

The U.S. relayed the most spam during the second quarter of 2007, according to Sophos. This indicates that the U.S. is continuing its leadership position from 2006 for spam relaying.

Last week, Microsoft added Ask Sponsored Listings to its adManager Beta search advertising service, which is part of its Microsoft Office Live platform. This week the two companies linked arms again, but this time concerning…

As a participant in the world of online advertising you are subjected to many laws, rules and regulations. State, Federal and local government agencies want you to comply, every time, all the time. Much is at stake. And yet, we all…

News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could…

CBS SportsLine is driving interest in its online fantasy football services with a series of pre-season events and draft parties.

Hallmark is a kicking off a summer music tour to coincide with the launch of its new Cards with Sound.

On Monday morning, Google’s Global Privacy Counsel, Peter Fleischer, made a post on Google’s official blog. The topic at hand concerned cookies and Google’s new stance on the issue. Though it’s hardly drastic in nature, it is a…

Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…