Richard H. Levey

• Agencies

  New Express Loyalty Program Expands Beyond Credit Card Holders

  Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.

• Agencies

  Chief Marketer Listline April 2

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

   

  · New list to market in past 7 days
  · Exclusive to list manager
  · Data card quality score 85 or higher on NextMark
  · Data card publicly available online

   

• Agencies

  Marketers Continue to Give Loyalty Efforts Short Shrift

  A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.

• Agencies

  Synonym-Aided Search Boosts Guess’s Website Performance

  Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
  The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.

• Chief Marketer Listline March 26

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

   

  · New list to market in past 7 days
  · Exclusive to list manager
  · Data card quality score 85 or higher on NextMark
  · Data card publicly available online

   

  6FigureJobs.com Postal – Executive & Business Professional Job Seekers

• Agencies

  Real-Time Customer Feedback is the New Focus Group

  Observing customers and monitoring their feedback can offer important insight into their desires and consumption patterns.

• Agencies

  Lead Management (And Data) Practices Vary Among B2B Marketers

  A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

• Data & Analytics

  Email Quality Varies Among GOP Presidential Candidates

  Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

• Agencies

  Reward Program Aggregators Offer Challenges, Opportunities for Loyalty Program Operators

  Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?

• Agencies

  Paypal’s Slogan Gives Pause — and Merchants Lose

  Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.