Richard H. Levey

• Agencies

  Data Gives Insight Into Avoiding Shopping Cart Abandonment

  Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.

• Agencies

  Chief Marketer Listline April 30

  Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Coupons Plus Discount Shoppers, fire chiefs from FireRescue magazine and Lombardi’s Health Product Buyers.

• Agencies

  Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food

  A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

• Agencies

  Value, Visibility, Voice Are Keys to Loyalty Program Connections

  Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty — value, visibility and voice.

• Agencies

  Chief Marketer Listline April 16

  Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Chadwick’s Credit Card Billing Statements, Crate and Barrel Charitable Donors, and Great American Bear Hunters.

• Agencies

  Gingrich Rents Donor, Email Lists While Campaign Goes On

  GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he’s made his donor files available — while the campaign is still ongoing.

• Agencies

  What Do Marketers Want In A DM Conference?

  The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?

• Agencies

  Political Ad Dollars Haven’t Followed Voters Online

  This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

• Agencies

  FTC Calls For Legislative Oversight of Data Brokers

  The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

• Agencies

  Chief Marketer Listline April 9

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

   

  · New list to market in past 7 days
  · Exclusive to list manager
  · Data card quality score 85 or higher on NextMark
  · Data card publicly available online