Richard H. Levey, Author at Chief Marketer

Twitter Helps Sell an Undiscovered Wine Region

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

Agencies

Customer Experience Data Offers Marketers Deeper Insight

Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

Agencies

CM Listline Special Report: Health Conscious Consumers

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

Agencies

DMA CEO Kimmel Steps Down: Woolley Named Interim CEO

The Direct Marketing Association’s (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization’s executive vice president of Washington operations, will serve as acting CEO.

Agencies

Chief Marketer Listline May 14

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Wildlife Society, New Technology Early Adopters and Committee for Justice.

Digital

Loyalty Programs: Points To Reject

There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.

Agencies

Managing a Modern Marketing Database

Modern marketing databases are asked to do much more than they have in years past. Decision Software’s Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

Agencies