Richard H. Levey, Author at Chief Marketer

Eve Ensler’s Advice on Being A Better Lover – And Data-Based Marketer

Playwright Eve Ensler's Vagina Monologues includes a bit of advice for being a better lover that could easily carry over to those responsible for collecting data for marketing purposes.

SLOW DOWN.

How this makes one a better lover is pretty obvious. So let's focus on the data part.

Agencies

Tailored Content Boosts Conversion in Lead-Generation Cycles

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

Agencies

Chief Marketer Listline June 11

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Maxim magazine, Nugenics Natural Supplement Online Buyers and American School Boar Journal.

Agencies

The Case for Data-Driven Test and Learn Processes

The test-and-learn loop is an underused tool in a marketer’s arsenal. Pity, because it can be the difference between just struggling along and succeeding.

Agencies

Chief Marketer Listline June 4

Marketing lists from Captus, Farm Animal Rights Movement, Hooked on Phonics, Independent Living E-Letter and Soap.com

Agencies

Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

Agencies

Social, Mobile, Email Lead Marketing Investments: DMA/Winterberry Study

Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

Agencies

Chief Marketer Listline May 29

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

Agencies

Medill’s New Marketing Research Center Initially Focuses on Social Media and Purchase Behavior

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

Agencies

Q&A: New CEO Woolley on Future of the DMA

Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.