Author

Richard H. Levey

  • Agencies

    Chief Marketer Listline August 6

    Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Spirit of health, Sew Beautiful and Feed Our Vets.

  • Agencies

    How to Avoid Big Data Analysis Paralysis

    The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

  • Agencies

    Chief Marketer Listline July 30

    Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

    · New list to market in past 7 days
    · Exclusive to list manager
    · Data card quality score 85 or higher on NextMark
    · Data card publicly available online

  • Agencies

    Mobile Looms Large as Facebook Fights Branding Medium Label

    There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

  • Agencies

    U.S. Email Interaction Lags Behind Other Countries: Silverpop

    What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.

  • Agencies

    Chief Marketer Listline July 23

    Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Accredited Patriots, AmeriCares, Heritage Iron magazine.

  • Agencies

    Marketers’ Use of Channel Attribution Impeded by Tech Limitations, Resistance

    The increasing number of marketing channels, combined with prospects’ enhanced ability to research their purchases, has created a significant budgeting problem.

  • Agencies

    CM Listline: Fashionistas on the Runway to Response

    As the health-conscious consumer trend continues to grow, fashion followers continue to invest their time and money not only in how they feel, but also in how they look. These are not necessarily short-lived fad followers, but dedicated “fashion victims.” According to Wikipedia, with credit given to Oscar de la Renta, “a fashion victim is a term used to identify a person who is unable to identify commonly recognized boundaries of style.”

  • Agencies

    Marketing Data on IT Prospects Varies: Study

    Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them.

    “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and multiples of the same. And those are becoming such important titles as we move into a digital world that those titles are becoming databases in and of themselves.”

  • Agencies

    Telemarketing Helps First Databank Qualify Leads

    Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]