Richard H. Levey, Author at Chief Marketer

Lyris One Addresses The Age of Exploding Data

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Chief Marketer Listline September 17

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Stonewall Kitchen, Moving America Pre-Movers and the Business & Legal Resources Masterfile.

Data & Analytics

Five Basics for Better Email Creative

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

Agencies

Website Usability Testing Boosts Profitability

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

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Chief Marketer Listline September 10

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include New Jersey Monthly, Investors Observer and the Tribune Direct Vehicle Database.

Agencies

In a Digital World, Centralize Data, Scale and Adapt

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

Agencies

Database Gives Insight Into Email Timing, Engagement and Conversion

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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Chief Marketer Listline September 4

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Auto ID

Agencies

Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.

Agencies

Data and Frequency Capping Can Drive Better Media Buying: Q&A

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs