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In only in its 2nd year operating, W4 has quickly taken a leading position in the results-based online advertising marketplace, drawing customers for its advertisers through social media, paid search, subscriber data and other channels.

It’s not as though we don’t spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so…

Last week, we talked about a growing issue within the auto insurance lead generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly. A group of…

According to recent numbers from Experian Hitwise, Facebook continues to hold the titles of the most visited website and the top overall search term.

A report from ShareThis, Rubinson Partners Inc. and Starcom MediaVest Group reveals that sharing is a huge part of the Internet, with Facebook leading the way.

A study titled “The Social Habit 2011” from Edison Research delves into various aspects of “America’s adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.” Among the many findings in the study…

According to the latest figures from comScore, Google’s Android smartphone OS increased its lead over the competition in the three months ending in April. A separate report from Millennial Media shows a significant boost in the number of consumers who are accessing retail content through their mobile…

Sometimes we hear about craziness in an industry, and it’s almost too complex to cover. The details make you scratch your head and want to keep asking questions. And, when you finally think you understand what is going on, you realize that you…

Last week when writing about the two headed beasts of fraud and compliance, we felt that people could identify with fraud prevention more because if not kept in check it could wreck an entire business. Compliance on the other hand was like a speed…