According to the latest figures from comScore, Hulu remained the top U.S. online video ad property by video ads viewed in January. The monthly report also noted that 84.4 percent of the U.S. Internet audience viewed online video during the first month of 2012.

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Much of our unique blend of performance marketing just happens. The offers don’t always follow any major cyclical trends or master plan. To illustrate what we mean, in the for-profit-education space, enrollments correlate closely to the change in unemployment. When the change in…

Of the many groups that exist on Facebook around advertising, one is by far the most popular with those in the cpa network / performance marketing space – “Super Affiliates.” It’s like a big Google Group with greater visibility. The members mix in work with pleasure, often sharing..

ClearSaleing recently released its “A Guide to Market Leadership in 2012” online advertising study, which sets out to identify “the trends and truths that will most highly impact digital marketing in 2012, including improving conversion quality, increasing the focus on customer intent, seeking quality in…

Greystripe’s “Advertiser Insights Report: Mobile Entertainment Insights” shows that mobile ads play a significant role in the entertainment research and planning process for most smartphone and iPad users.