Patty Odell, Author at Chief Marketer

The Amazing Brands that Rank Tops in Viral Sharing

From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing.

Acquisition

Puerto Rico’s Brilliant Marketing Elbows Hurricane Maria Out of the Picture

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

Acquisition

John Oliver Goes off on Chiitan, the Rogue Pole Dancing Unofficial Japanese Mascot

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.

Acquisition

What if Everyone Loved Like a Mother?

Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world
would look like if everyone loved like a mother, even if they’re not your mother.

Acquisition

Mountain Dew Bets 40 Percent of Budget on Reaching Gamers

With a new focus on esports, Mountain Dew has not only ramped up spending,
but also product innovation for the gaming ecosystem.

Acquisition

IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations

IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers.

Acquisition

Non-Gaming Categories Pumping Money into Esports

When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game.

Acquisition

The Many Ways AT&T Shares Pro-LGBTQ Messages

AT&T advertising and creative SVP Valerie Vargas shares the company’s
expertise for successfully and authentically connecting with the community.

Acquisition

How Wyndham is Uniting All of Its Hotels Under One Brand

Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella.

Acquisition

4 Tips for Successful and Authentic Influencer Programs

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.