Patty Odell
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Acquisition
Want a Pair of Nike’s Latest Sneakers? You’ll Only Find Them on Fortnite
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite
to introduce two new characters. -
Acquisition
Pringles to Air Commercials in Esports Stadiums; Launches Summer Contest
Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events. -
Acquisition
Tips from a Partnership Marketing Guru—Carnival’s VP Partnerships
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
would like to reach his guests as much as he’d like to reach theirs. -
Understanding and Marketing to the Modern LGBTQ Community
Fresh insights on how to successfully and authentically connect with LGBTQ consumers from brands that have spent decades nurturing the community, including AT&T, Stoli Vodka, T-Mobile and others.
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Acquisition
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes. -
Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.
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Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Acquisition
Ryan Reynolds Pokémon Stunt Delivers a Whopping 4 Million Views … So Far
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie. -
Acquisition
Troubling CX Challenges on Both the Front-and-Back Ends: Survey
While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support. -
Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin.
