8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here's 8 lessons.
Articles by Patty Odell
Bacardi Takes Havana Club Rum National
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
Walmart “Smiley” Face Returns after 10-Year Hiatus
Walmart is hoping that the return of its yellow smiley face will be a friendly reminder to consumers that it continues to pride itself on its low prices.
4 Steps to Develop Your Leadership Skills
The Muse gives us four ways to develop your leadership skills at your current job so you don’t have to jump ship.
Is a Racist Laundry Detergent Ad Really Ok to Air in China?
A racist laundry detergent ad appears to play well in China, but not online.
Red Bull + GoPRO = Extreme Marketing
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
New Study Looks at Effects of Sensory Marketing Tactics
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
Airbnb Community-Curated Content Shapes Marketing
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
17 Threats to the Agency Model
The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.
Ad Agencies Post-it-Note War
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
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