Patty Odell
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Agencies
Anger Over ANA “Kickbacks” Report Spills Over to Cannes Lions
A report issued earlier this month by the ANA critical of “non-transparent” practices by agencies has spilled over to the Cannes Lions Festival.
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Agencies
London Bans Unrealistic Body Image Ads on Subway
London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.
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Agencies
Ad Companies for Cannabis Sprout Up
Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.
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Agencies
Octagon Takes Top Honors at 2016 PROMONext & PRO Awards Gala
Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.
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Agencies
Pepsi + Pizza Hut Partner in Emoji Promotion
Consumers who hunt for a bottle of Pepsi showing a pizza emoji just might get a free pizza from Pizza Hut as part of the Pepsi Emoji campaign.
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Agencies
The Pink-Out of Women’s Marketing
As this article from the Chicago Tribune points out, the “ ‘for her’ marketing approach seems to have lost its appeal.” Here’s what you need to know.
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Agencies
JetBlue’s Marty St. George on Why the Brand Isn’t Just a Fad
Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.
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Agencies
8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here’s 8 lessons.
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Agencies
Bacardi Takes Havana Club Rum National
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
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Acquisition
Walmart “Smiley” Face Returns after 10-Year Hiatus
Walmart is hoping that the return of its yellow smiley face will be a friendly reminder to consumers that it continues to pride itself on its low prices.
