Patty Odell
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Agencies
Mars Agency Hires Exec to Grow Reputation and Biz
Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.
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Acquisition
Influencer Marketing Benefits, Challenges, Facts: Infographic
This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.
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Acquisition
Owners of Hostess Twinkies Pitch to a New, Young Audience
Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.
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Digital
Publicis’ Investments in Startups Pay Off with Big Innovations
Publicis’ investments in startups is starting to pay off.
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Acquisition
Bud Light Flip Flops on Equal Pay
Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,
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Acquisition
Brand USA’s CMO on Marketing American Tourism
Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.
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Acquisition
Olympic Amendment Opens Door for Big and Small Brands
A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes
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Acquisition
Kellogg Opens Cereal Bar in New York City
Kellogg is opening its first restaurant on Friday in NYC called Kellogg’s NYC.
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Agencies
Six Strategies to Build the Modern Agency
As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.
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Acquisition
NFL + Cirque Du Soleil: Does it Make Sense?
The NFL Times Square experience is set to open in 2017. Cirque du Soleil will use its entertainment wizardry to stage the experience.