![authenticity challenge](https://chiefmarketer.com/wp-content/uploads/2016/02/patronempty300x200-160x125.jpg)
Amazon’s Alexa Now Suggests Patrón Cocktails
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.
Visa has become the first Olympic corporate sponsor to sign deals with all 10 members of the Refugee Olympic Team.
Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that's its underwear really are chic.
When a mega brand makes major changes to its marketing department, we all want to know why. Forbes talked with Eric Reynolds, CMO, at The Clorox Co. to find out.
The "2016 Evolved CMO" identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.
Zika, poverty, political unrest: all reasons marketing Olympic athletes and their inspiring stories is a way to soften the atmosphere for the Games in Rio.
The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.
Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.