McDonald’s Puts Activity Trackers in Happy Meals
McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
Emoji use by brands has taken off in marketing, but what's the payoff: annoyance or appreciation?
GapKids is out with a series of videos titled Dear GapKids that show kids heading back to school in various scenarios and parents weighing in.
It’s important to make sure your page and LinkedIn profile is up to snuff giving you the best chance to be viewed. Here are 3 mistakes you may be making.
When Unilever paid an astounding $1 billion for Dollar Shave Club, a start-up that markets razors, red flags should have shot up at companies all across the country.
In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.