How LOLA Stands Out Among Tampon Marketers: Founder Alexandra Friedman
Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.
Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.
Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
Lessons learned for you to apply to your own marketing strategy and campaign work.
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?