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Tips to Measure 4 Social Networks
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.
Should you hire a chief media officer?
Arby's CMO Rob Lynch on the fun he has running the marketing department and why the new venison burgers sold out in one day.
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
More than 1,200 individual submissions came in to design Starbucks' Holiday Red Cups. The designs were crowdsourced from customers on Instagram.
John Quench from the Harvard Business School says the marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.”
The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.
Nat Geo has quadrupled the number of videos it creates to reach multiple audiences with the same repurposed marketing content.