Patty Odell, Author at Chief Marketer

Target Embarks on Largest Push into Team Sports

With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.

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What to do When Your Creative Confidence Takes a Tumble

These four exercises can put you back on the track to creative confidence.

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A Lesson in Using Emojis in Social to Improve Business

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

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Neiman Marcus Starts a New Journey to Humanize Marketing

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

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Innovative Marketing Lessons from Google’s Smartest

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

Ad in Australia Maligned for Featuring Muslims

A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.

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2017 Influencer Marketing Changes to Be Aware Of

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Nike, Maybelline, Qantas Test Instagram Stories Full Screen Ads

Can’t afford a cool $5 million for a Super Bowl spot? Instagram may have the solution. Instagram now has 150 million daily users and is on the path to monetize this growing audience. For the first time, Instagram is offering marketers the opportunity to run immersive, full screen ads in Instagram Stories, which launched in […]