Patty Odell, Author at Chief Marketer

Virgin Atlantic Rallies Seattle With Free Flight Contest

The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.

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Allstate Revamps “Worth Telling” Content Marketing Campaign

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Agencies

Prudential’s VP Marketing on the Benefits of its In-House Agency

Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.

Agencies

Audi Uses VR for a Deep Experiential Dive into the Q5

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

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14 Brands Show Us How to Use Instagram

Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.

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Pop-Tarts Pops NYC Café

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.

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Small Fish in a Big Pond? Tips to Crush the Competition

You a challenger brand? Here are four smart tips to move in on the competition that identify what to do and how to do it so you can take action immediately.

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PepsiCo Talks About How to be Disruptive

Disruption is a major issue for marketers: how can they and their brands be disruptive and, on the flip side, how can they prevent being disrupted themselves.