Patty Odell, Author at Chief Marketer

As Bee Populations Decline, Cheerios’ Buzz the Bee Disappears from Boxes

Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.

Agencies

Jameson Opens $13 Million Consumer Experience

Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.

Agencies

Wendy’s NCAA Partnership Kicks Off 3 Weeks of Madness

Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.

Agencies

In a Shift, AB InBev Pitches Lime-A-Rita Exclusively to Women

The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.

Agencies

Blue Apron Finds a Way to Differentiate Among Foods-in-a-Box

Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.

Agencies

King’s Hawaiian Shuns Agencies; Lifts Sales Big Time

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

Agencies

Brawny Man, Cast Off in Favor of Strong Women

Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.

Agencies

The Oscars, A Night of Mix-Ups and Standout Marketing

Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.

Agencies

Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey

Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.