Patty Odell, Author at Chief Marketer

Warren Buffett’s Likeness Appears on Cherry Coke Cans

In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.

Agencies

4 Ways to Turn Mobile Marketing into a Customer Service

U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.

Agencies

McDonald’s to Track Eating Habits

A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.

Agencies

Influencer Manager: A New Role at Publishers

The duties of the influencer manager—with attractive salaries—vary from developing influencer relationships to strategizing and creating brand content.

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Behind the Scenes of Marriott’s Snapisodes with Amanda Moore

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

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Stepping up to the Plate, Pepsi and Aquafina Activate MLB Sponsorships

PepsiCo is launching a full season of activations around its MLB sponsorships, including sampling, concerts, contests and a branded bar in Yankee Stadium.

Agencies

KFC and NZ Post Office Partner in Home Deliveries

KFC and NZ Post are testing a program to increase postal revenue and loyalty.

Agencies

Taco Bell Shifts Marketing Strategy Says CMO Marisa Thalberg

Taco Bell CMO Marisa Thalberg on remixing digital and TV, as well as bringing more creative services in house.

Agencies

It’s Gonna Be a “Damn Good Time” Mountain Dew Says

The Mtn Dew Label Series is overtaking a California hotel and renaming it the Label Motel. There, Dew’s’ new line of premium sodas crafted will be the stars.