Patty Odell
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Agencies
Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother’s Day
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother’s Day messages.
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Agencies
Waze App Let’s Wazers Choose Disney Characters from Cars 3
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.
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Agencies
OREO Launches $500,000 #MYOreo Creation Contest
Oreo has flavor contests in its DNA, and the #MYOreo Creation Contest is setting a high standard.
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Agencies
Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world
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Agencies
Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove’s Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
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Agencies
The Glenlivet Modernizes Sampling with The Dram Room
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
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Agencies
Tissot President François Thiébaud on NBA Deal, Global Reach
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.
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Agencies
Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year
After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch.
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Agencies
Enjoy Life Foods Goes Product Sampling in a Yellow School Bus
Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.
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Agencies
Marketers Train for Social Media Crisis Drills
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.
