Patty Odell
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Agencies
How Regional Energy Drink Sunshine Reaches Across the Country
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
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Agencies
Teaching the Masses What Bud Light is Really All About
Andy Goeler, VP marketing, Bud Light, talks about
the shift to educational marketing and other ideas
brewing in the marketing department. -
Agencies
Snap a Bottle of Pepsi and You Just Might End up at the Super Bowl
Snapchat and gamification turn stagnant bottles of Pepsi and
packages of Frito-Lay snacks into an entertaining sweepstakes. -
Agencies
The Growth of eSports Explodes and Big Brands are in the Game
eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in. -
Agencies
16 College Freshman Join Prego for Dinner
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy
behind the “Welcome to the Family” Prego consumer experience. -
Agencies
9 Simple Ways Explainer Videos Can Move Sales
Last week, Nestlé Waters launched a explainer video for Pure Life.
These videos have a positive impact on conversion rates, sales and information retention.
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Agencies
As the Focus Shifts to Gen Z, Agencies are on the Rise
The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.
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Agencies
Instagram Influencers Far Outpace Brand-Owned Posts
A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.
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Agencies
Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.
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Agencies
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around:
organizational structure, the role of data and the role of agencies.
