Patty Odell
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Agencies
What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and
lessons learned, as well as what brands are doing right. -
Agencies
How Lay’s Do Us a Flavor Stays Crisp Year After Year
Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.
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Acquisition
Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
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Agencies
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
Agencies
30-Days of Prizes is Big Win for Dremel
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
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Agencies
YouTube’s New Updates: What You Need to Know
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
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Agencies
UPS Consumer Experience is All About Taylor Swift’s New Album
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS
has activated a consumer experience to engage the legions of Swifties. -
Agencies
Tips for Agency Owners to Reach that $1 Million Mark
New agency owners have plenty of hoops to jump through and finding ways
to get to—and surpass—the $1 million revenue mark is one of those hoops. -
Agencies
Kind Makes its Point with Mountains of Sugar in Times Square
Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.
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Agencies
Airbnb Contestants Win Unforgettable View of Solar Eclipse
Airbnb’s Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
