Marketing and Advertising Talent Crisis Looms: ANA Study
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS has activated a consumer experience to engage the legions of Swifties.
New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops.