Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.
The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand.
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals and playing ball with a beloved rookie.
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.
Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.
CMOs will ‘grow or go’ in the coming year as chief growth officers move in to lead a variety of marketing functions with the specific goal of driving growth.