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How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for.
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.
Subway's new "Anthem" video features live action and user-generated content that shows people living life and how Subway fits into those experiences.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.
Judging is now underway to see who will win the McDonald's Bling Mac Contest, a special promo for Valentine's Day.
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role
Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
The role of chief marketing officer has been elevated from brand and marketing plan manager, to enterprise-wide revenue driver.