Patty Odell, Author at Chief Marketer

Lucky Charms Boots One Charm in Favor of a Magical Unicorn

Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow.

Subway Launches “Make It What You Want” Campaign

Subway’s new “Anthem” video features live action and user-generated content
that shows people living life and how Subway fits into those experiences.

Acquisition

Lay’s Mission To Spread Smiles Across America

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.

Acquisition

McDonald’s Epic Big Mac Ring is Contest’s Grand Prize

Judging is now underway to see who will win the McDonald’s Bling Mac Contest, a special promo for Valentine’s Day.

Acquisition

How to Add Meaning and Purpose to Marketing

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role

Acquisition

New Action Steps for Sure-Fire Conversions

Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise.

Acquisition

How HGTV Developed “Hazel” its New Chatbot

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger.

Engagement

Three Areas for CMOs to Focus On

The role of chief marketing officer has been elevated from brand and
marketing plan manager, to enterprise-wide revenue driver.

Acquisition

Juicy Juice Teaches Young Gen Z to Enjoy New Tastes

A partnership with Chef Jeff Mauro helps kids expand their
taste palates and get more involved in cooking.

Acquisition

Moët & Chandon Finds Love with Snapchat

Love Unconventional is the brand’s Valentine’s Day campaign that includes a Snapchat
game and limited edition packaging on its champagne.