Patty Odell
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Acquisition
A New Cheetos App Gets Cheesy at SXSW
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on
how the AI-enabled app, Cheetos Vision, came to be. -
Acquisition
Electronic Ad Delivers Fun and a New Car Smell for Toyota
Saatchi & Saatchi got together with Structural Graphics and together they
threw every notion of caution to the wind. -
Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Acquisition
Stacy’s Pita Bags Celebrate Women’s History Month
Stacy’s Pita is showing its support for Women’s History Month
through its packaging. -
Acquisition
Trek Bicycle Increases Brand Consideration with Digital Advice
A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes. -
Acquisition
First Female Iteration of Johnnie Walker Debuts
In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.
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Acquisition
Sassy Lime-a-Ritas Dish on Social Advice Column
People—over 21, of course—can ask The Ritas any question they want and they’ll
get back a to-the-point answer. -
Acquisition
United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content. -
Acquisition
How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face. -
Acquisition
Speculation Abounds Over Return of Apple Rainbow Logo
Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for.
