Patty Odell, Author at Chief Marketer

A new study has revealed the profile of the CMO, or CMO-equivalent,
at each of the ANA’s 747 client-side marketer company members.

Heineken pulled a new TV spot this week after offending untold numbers of people.

The Glenlivet Code, a new single-malt whisky, is intriguing consumers
with an AR tasting digital experience.

The Forbes Communications Council gives us ideas to
increase brand awareness in unexpected ways.

Crocs kicks it up a notch in year two of its successful “Come As You Are”
global marketing campaign.

Jodi Williams, GM of global brand and marketing for Air New Zealand, shares
the brand’s strategy of video storytelling as a marketing tool.

The Girls Skate India clinic is the next chapter in street wear
brand Vans global campaign, This is Off the Wall.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

Media agencies are missing a number of key opportunities when marketing to LGBTQ
consumers. Learn how the divide breaks down in this new research.

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.