Patty Odell
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Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company. -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social. -
Acquisition
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy. -
Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
April’s Top 10 B2C Must Reads
Catch up on the latest news, marketing campaigns, tips, trends and
more with this roundup of the top 10 most widely read B2C articles. -
Acquisition
Bud’s Latest Brew Inspired by George Washington’s Recipe
Budweiser has given beer drinkers another reason to buy its expanding line of
beverages with the newest addition to its Reserve Collection. -
Acquisition
American Express’ Secret Garden at Coachella
American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers. -
Acquisition
Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all
parties to capitalize on the strengths and audiences of the partners involved. -
Acquisition
Auntie Anne’s Launches Pretzel-Inspired Clothing Line
The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories. -
Acquisition
4 Ways AI Can Improve Your Marketing
As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle.
