What Makes Up the Ideal Marketing Team?
Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.
Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.
The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.
Heinz put together a series of engaging promotions to create a stir around its new product.
Tech brands represented 20% of the final list—with Apple in the top spot. See who made the cut.
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found.
The MTA has taken a stand on just how far it will go with the types of ads and content it shares with its millions of daily riders.
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers.