Patty Odell, Author at Chief Marketer

Acquisition

Heinz Says it’s What Americans Have Been Waiting for: Mayochup

Heinz put together a series of engaging promotions to create
a stir around its new product.

Loyalty Marketing

Forbes Unveils the World’s Most Valuable Brands

Tech brands represented 20% of the final list—with Apple in the top spot.
See who made the cut.

Acquisition

Jägermeister Launches Bracket-Style Soccer Game for World Cup

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team,
mainstays of the World Cup for more than a generation, were knocked out of this
year’s World Cup in Russia.

Acquisition

Dixie’s Brand Building Manager Talks New AR Bathroom Cup Designs

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns.

Acquisition

Entertainment Weekly and Dove Partner for Peel-Off AR Cover

The cover of the May 25 issue of Entertainment Weekly features
an augmented reality video. A first for both brands.

Acquisition

AR Still Challenging for Marketers: Survey

Brands like Dixie and Ally Bank use augmented reality, but for
many brands challenges remain, a new study found.

Acquisition

MTA Says Posters Too Sexy for NY Subway

The MTA has taken a stand on just how far it will go with the types of ads and
content it shares with its millions of daily riders.

Acquisition

Kool-Aid Targets Older Kids with Social Blitz

As summer shines on the horizon, Kool-Aid Man is making his case on
social media for a new product, Kool-Aid Sparklers.

Acquisition

Dixie Adds Augmented Reality Kids Game to Bathroom Cups

Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game.

Acquisition

NASCAR Expands in Esports Forming Youth Racing Series

The American auto racing company bills the series as the “first esports
competition created to attract and identify young talent.”