Patty Odell, Author at Chief Marketer

Moët Celebrates Life’s Memorable Moments

Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event.

Acquisition

Arizona Iced Tea Brothers Talk NYC Pop-Up Shop

Arizona Iced Tea Arizona Beverages owners and brothers chat about
the pop-up retail shop opened to celebrate its 25th anniversary.

Acquisition

IHOP Flips “P” for “b” and Social Goes Wild

IHOP fans had plenty to say when it sent out a cryptic note on
social that it was changing its name to IHOb.

Agencies

Is Voice Technology the Next Big Disruptor?

Is voice technology the next star of marketing?
Forbes checks in with a few experts.

Acquisition

Macy’s Recruits Employees as Social Superstars

Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time.

Acquisition

PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.

Acquisition

JCPenney CMO on Marketing to Women in the #MeToo Era

Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today.

Acquisition

LG to Wash Bonnaroo Festival Goers Clothing for Vintage Clothing Swap

Festival marketing is a hot topic and LG has joined the ranks
with an expansive, interactive experience at Bonnaroo.

Acquisition

What Makes Up the Ideal Marketing Team?

Forbes argues that using job titles breeds one united voice, a lack of
variety and leads to less diversity of thought.

Acquisition

You be the Judge: A Peek at the Top Promotional Marketing Campaigns

The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal
winning ideas. Eat. Laugh. Here’s a peek at handful of outstanding finalist’s campaigns.