Patty Odell
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Acquisition
4 Tips to Convert Customers to Brand Advocates
Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates. -
Acquisition
Kids in Tears as Build-a-Bear CEO Apologizes for Botched Promotion
The Pay Your Age promotion was so overrun with parents and children that most had to be
turned away due to safety concerns crushing the souls of untold numbers of kids. -
Acquisition
Casper Opens ‘The Dreamery’ in NYC just for Nappers
Following hack, chatbots and fake photos, Casper continues it disruptive
marketing strategy with a sleep pop-up. -
Acquisition
Nestlé and WWE Team for ‘Choose Water’ Sweepstakes
A sweepstakes was the main attraction supported by
videos featuring WWE superstars. -
Engagement
How to Motivate Summertime Daydreamers
The Forbes Communications Council has the
answers—13 of them in fact. -
Acquisition
Kellogg Cuts Loose Promotions for Jurassic World
Kellogg has kicked off a slew of promotions tied to the wild
ride of the upcoming Jurassic World: Fallen Kingdom. -
Acquisition
Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
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Acquisition
Experts Weigh in on ‘Marketing to Women in the #MeToo Era’
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era.” Here’s a wrap up of on the speakers, the discussion and the ideas shared.
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Acquisition
Coke Cans Promote Peace & Hope for Trump Summit
Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard.
