Patty Odell
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Acquisition
What Leaders Need to Know about Hiring the “Purpose Driven Generation”
Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees.
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Data & Analytics
Global Advertising & Marketing Revenues Set to Grow 5.5% to $1.3 trillion
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
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Acquisition
How to Land the Job You Want
Unpack these job hunting tips to help you land that dream job.
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Acquisition
How to Leverage YouTube—12 Creative Ways
The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line. -
Engagement
Are Open Concept Offices Better for You Than Cubicles?
There is conflicting research about whether open concept offices or cubicle designs are more productive—and healthy—for employees.
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Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Millions of Prizes in Starbucks Virtual Games
Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game. -
Acquisition
End Family Fire Campaign Works to End Unintended Gun Deaths
The Brady Center to Prevent Gun Violence, the Ad Council and Droga5
introduced today the End Family Fire campaign. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets. -
Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun.