Patty Odell
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Acquisition
Diet Coke is Readying its Pink Can Treasure Hunt
Diet Coke is among hundreds of brands—both big and small—raising
awareness for Breast Cancer Awareness month in October. -
Acquisition
Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference. -
Acquisition
Naming Rights for NASA Spacecrafts? Maybe
NASA is considering brand-building opportunities that not long ago
would have been considered inconceivable. -
Acquisition
Visa Retail Experience Teaches Fashion Week Attendees New Ways to Pay
The partnership puts the Visa retail experience and its payment
technology in front of more than 100,000 guests. -
Acquisition
Angry Nike Customers Set their Gear on Fire
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto. -
Acquisition
Grey Goose New CMO on Bringing Back its Swagger
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led
Patrón Tequila, brings with him the successful Patrón playbook. -
Acquisition
Tapping Local MLB Teams to Send a Delicious National Message
A local campaign doesn’t need to stay local. Take a lesson from Dietz & Watson
on how to move your winning promotion from a local play to a national phenom. -
Acquisition
Maxwell House Social Contest Offers a “Day Off” to Labor Day Workers
For the campaign theme, Maxwell House drew a parallel to people working on
holidays as its coffee has powered wake up calls for 125 years. -
Acquisition
12 Tips for Leaders to Create Meaningful Internships
As prospective employees look to who they want to work for they also want valuable
internships—and employers are listening. -
Acquisition
Adidas Debuts Sneaker as Snapchat’s First Shoppable Integration
The Falcon W was unveiled during an episode of the show,
Fashion 5 Ways, Saturday on Snapchat’s Discover page.
