![Worry Monsters](https://chiefmarketer.com/wp-content/uploads/2018/10/worry-monsters-850-160x125.png)
New POM Campaign Pitches to the Worrier in Us All
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.
The #SheIsEqual Summit convened what P&G termed “the brightest minds in policy, the private sector and entertainment.”
The mobile libraries offer local children access to books by creating a space where books can be donated and shared for free.
Bacardi has put a twist on the ol’ standard cocktail recipe video, but with a splash of ghastly frights.
It wasn’t that long ago that that Jim Beam struggled with declining sales. That all changed with the "Move History" motto and "movement marketing."
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.