Patty Odell
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Acquisition
Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg’s Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
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Acquisition
Audi Offers “Test Drive to the Unknown”
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.
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Acquisition
O’Doul’s Gets a Makeover for “Blackout Wednesday”
O’Doul’s gets a brilliant design makeover and stages a one-day event to
change consumers’ perspective of the non-alcoholic brand. -
Agencies
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships,
American Express shares how it all goes down. -
Acquisition
New Tide Packaging or Wine Box?
The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are
worried that their aunt Maggie might think its her new favorite wine. -
Acquisition
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time,
it failed to meet financial targets and grow its ranks to more than 500,000. -
Agencies
Forbes Releases 2019 “30 Under 30”
Forbes’ “30 Under 30” includes a list of the most innovative and
sharp up-and-coming marketers age 30 and under. -
Acquisition
Dollar Shave Club Expands Product Line with Vending Machines
As sales slow, Dollar Shave Club adds products and
experiences to reach new audiences. -
Acquisition
Facebook Opens Pop-Up Shops in Macy’s
Some 100 brands are the stars of Facebook’s Holiday pop-up shops.
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Acquisition
Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how
to ride the Movember movement.
