“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and hardworking people, a new report found that that theme is paying off.
Articles by Patty Odell
Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.
Kellogg’s Transforms NYC Café for Bake Off
Four finalists of the Kellogg's Holiday Baking Challenge will hold a bake off Dec. 12 to determine the winner.
Audi Offers “Test Drive to the Unknown”
Customers shopping at Amazon Go’s checkout free store in Seattle got more than just beverages and lunches. Audi was there, offering test drives for its new 2019 Audi A6.
O’Doul’s Gets a Makeover for “Blackout Wednesday”
O'Doul's gets a brilliant design makeover and stages a one-day event to change consumers' perspective of the non-alcoholic brand.
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships, American Express shares how it all goes down.
New Tide Packaging or Wine Box?
The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are worried that their aunt Maggie might think its her new favorite wine.
Army Asks its Own to Compete in ESports Events as Recruiting Tool
The Army ramped up recruiting efforts after this year, for the first time, it failed to meet financial targets and grow its ranks to more than 500,000.
Forbes Releases 2019 “30 Under 30”
Forbes' "30 Under 30" includes a list of the most innovative and sharp up-and-coming marketers age 30 and under.
Dollar Shave Club Expands Product Line with Vending Machines
As sales slow, Dollar Shave Club adds products and experiences to reach new audiences.
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