Patty Odell, Author at Chief Marketer

AMF Puts a New Spin on Tracking Digital Coupons

AMF Bowling Centers has been working with marketing technology firm RevTrax to get greater insight into how well its digital marketing efforts, and specifically its couponing, are converting into sales.

Agencies

Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site

Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.

Problem Solvers: Agencies Share Client Problems and Solutions

Here, three executives from 2010 Promo 100 agencies each outline a top client concern and offer a solution.

Agencies

Look, Up in the Sky

Forget scarecrows. In a recent virtual promotion, folks in FarmVille were encouraged to fly a Farmers Insurance Group-branded blimp over their crops that tied to a sweepstakes in the “real” world.

Agencies

Eye Popping Packaging: The Shelf Appeal of Holograms

Holographic packaging can add shelf appeal and draw consumers’ attention. The latest advances in film coating and manufacturing technology have opened

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Managing the Risks of a Packaging Change: Eight O’Clock Coffee

If you see a shopper standing around the coffee isle looking a bit confused, they may be searching for Eight O’Clock Coffee but not recognizing the new packaging

Agencies

Ford Gives Away Super Duty Truck as Part of In-Theater Show

More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions

Agencies

Brands Power Up Promos for “Iron Man 2”

The comic-book action blockbuster “Iron Man 2,” set to open nationally in about 25 days, is at the center of so many branding, placement and buzz promotions that it leaves other holistic campaigns looking some serious degrees short of a full 360.

Agencies

Rite Aid Offers Gift Cards in Exchange for New Prescriptions

Rite Aid is running coupons in its weekly circulars and in other advertising and promotional materials to get people to switch to its prescription services