Patty Odell

• Bloomingdale’s Has a New Loyalty Program

  Bloomingdale’s has introduced a loyalty program, simply called “Loyallist”. The program rewards shoppers with points for every dollar they spend.

• Agencies

  Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video

  Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g

• Agencies

  Wienerschnitzel Corn Dog Sticks Carry a Surprise for Customers

  Wienerschnitzel, claiming to be the world

• Let’s Shut Down “Mad Men”

  Everyone should be outraged by the “falling man” ads for the new season of “Man Men”.

• Agencies

  Tune up Your Experiential Marketing for 2012

  As the event-marketing season gets underway here

• Agencies

  A Cracker Sandwich Builds Sales One Local Event at a Time

  The Snyder Lance Sandwich Crackers brand recently wrapped the first of a number of major grassroots efforts to gain share at the local level in key markets.

• January’s Greatest Hits

  Snowed under in January? Now’s a good time to catch up on the Top 10 most widely read articles from January 2012.

• Social

  KFC Shares its Social Media Strategy: Q&A

  KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.

• Agencies

  Tips to Launch Successful Mobile Promotions

  Here are some expert tips to take before you develop and launch your mobile marketing campaign.

• Agencies

  Four Tips for Structuring Employee Incentive Programs

  Four tips to help companies structure effective incentive programs.